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In matters of service and customer service, there is always something to strive for. High quality of service from the point of view of the organization may not work with a particular client and his specific questions. In this case, you should pay attention to & nbsp; service standards, and not be led by customer loyalty. Service should work like a conveyor: precise, fast, efficient and the same everywhere. You can never know in advance whether the client will return tomorrow, whether the company was able to solve his problems, whether he is satisfied with the service. This should not affect the quality of your service.

Models of such service are found in large companies, where all efforts are aimed at automating processes, including customer service. Until recently, this was their competitive advantage, but today, as consumer demands for personalized service are increasing, this has become their weak point.

A common practice has become the use of an autoinformer. The recorded voice seems to be polite, but does not motivate you to wait 40 minutes for a real person to answer. Individual attention to each client becomes the way to success and victory over competitors.